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The Story of Salma's

Honest Materials. Architectural Form.

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Atelier Craftsmanship
01. Heritage & Global Presence

London Sartorial Spirit · Dubai Modernity · Lahore Craft

Founded by Salman Nasir as SALMAN NASIR (SMC-PRIVATE) LIMITED, our international fashion house operates across the United Kingdom, United Arab Emirates, and Pakistan. We unite British tailoring precision, Dubai’s cosmopolitan luxury, and Pakistan’s master artisanal textile heritage.

With dedicated flagship offices in Milton Keynes (England), DMCC JLT (Dubai), and DHA Phase-8 (Lahore), we engineer heavyweight 400 GSM custom-knitted French Terry, extra-fine Australian Merino wool, and long-staple Egyptian cotton poplin into sculptural, lasting wardrobe foundations.

Explore Our Pieces

400 GSM

Custom-knitted heavyweight French Terry for sculptural drape that never sags.

3 Global Hubs

London / Milton Keynes (UK) · Dubai DMCC (UAE) · Lahore DHA (Pakistan).

100% Pure

Natural fiber compositions: Extra-fine Merino, long-staple cotton, and pure European flax.

Atelier Concierge +44 7949 511145